Our service design project greatly deals with designing the beginning. I think that the questions listed in the reading are important and we often detour from them or forget to address them throughout the progress of the project we are working on. The author talked about how you can design the coolest thing but if you don’t have a good way of presenting it to the user and retaining their interest after, then as good as your product design is, it might never be understood or used by anyone, like many apps on the app store. He emphasized on the importance of the beginning, and presented it as a valuable part of the whole system of using a New Product. If the introduction and marketing strategy of a product is not well planned and noted in the process of creating the product, that might brake the system.