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“The more features you add, the less chance you have of coming across a new feature that is of real value to someone.”

I find meaning in this quote by connecting it to our research experience so far. We started off with a bunch of ideas that were pouring out, and that’s all right. But then we looked at competition and saw that other people have though about the same ideas. But what did some of them do? They squished so much information, and so many features into one place. This clutter makes all of these ideas loose value because so many of them are not important to the user and would not be utilized. I can conclude that, it doesn’t matter if you have a lot of ideas if they are not functional and do not solve a problem that the user has.

“Removing options, content, and distractions lightens the load on users so they can focus on getting the job done.”
During our project we came to a point where we put as a priority to display only customized information and to display it only at the right time. Irrelevant information, and scrolling through topics and options that are not of your interest makes you loose patience, get frustrated and really just wastes your time. During our competitive research we encountered an app that seemed to have anything you can think of about weather. It would show you a radar, a map, news, photos, it would even show you a section about hurricanes with a message “these is no threat of hurricanes at the moment” even though you are located in an area where there are never hurricanes. You can see information about pollen, even if you are not allergic. All if this content can be removed because it only makes it hard for the user to find the information that they need.
“Fortunately, when it comes to designing for simplicity, the key emotional need is for users to feel that they’re in control….Secondly, they want to feel in control of their lives.”
The author is right, we should not interfere with people’s emotional need to be in control. Psychologically we demand control in each part of our life (love, social groups, rules and routines). In order to feel in control, we have the need to understand how things work and be able to predict what will happen. Simplicity leads to less need for instruction and support, makes it clear what we can do, what the abilities and limitations are.
Colborne, Giles. Simple and Usable Web, Mobile, and Interaction Design (Voices That Matter) (Kindle Location 168). Pearson Education. Kindle Edition.
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